How to Attract More Customers by Making Simple Changes to Your Website?
Getting more customers to visit your website is easier than you think. A few minor changes can have a big impact on how people perceive your company and what they expect. Find out how to attract more customers by making simple changes to your website.
By Leon Wiles a busy website can be a business’s lifeblood. Without it, your products or services would most likely be underutilized and noncompetitive. You can easily attract new customers to your website that comply with the principles of sales and marketing on a broader scale.
Change the Design
If you’ve been thinking about how to attract more customers to your website, it might be the time to make some changes. We’ll explore ways that you can make changes to your website in order to increase customer engagement and online.
Website design is one of the most important aspects when it comes to customer usability. A well-designed website is the first step in increasing customer conversions. Web design is all about putting your visitor first and giving them exactly what they need to engage with your brand. It means that every button, graphic and piece of text on the website needs to work. A bad website design will not even decrease the website footfall but also will keep the clients from getting involved with your product.
Hence, if you are thinking of selecting the web designing services then it is suggested to be careful in doing this. Go for a website design company who are proficient in web designing.
Better Use of SEO
SEO is an essential part of marketing and there are many ways to optimize your website for search engine success.
SEO is the process of improving your website’s visibility in search engines. It can be done through a variety of methods, including improving your site’s relevance to different terms, implementing a solid site structure, and adding quality content to your pages.
In the past, a company could achieve high rankings for their website if they had enough money and resources. These days, it is becoming harder for SEO companies because there are more competition out there who are also using all the best techniques in order to rank higher.
As of 2018, Google’s search engine is being used by more than 90% of internet users. Every day people are using Google to look for businesses and services that they need.
Tips for SEO on your website
- Know your keywords and optimize them in title tags, headings, and content.
- Use images or videos when you can to make your content more appealing
- Update your site with new information at least once a week
Optimize for Mobile
The average smartphone is only a little larger than a credit card, which means consumers are quick to leave your website if it doesn’t display properly on their mobile device.
To increase traffic and conversions, make five simple changes to your website to ensure it – Fits the dimensions of the screen, Loads quickly, regardless of connection speed.
Your website should be a responsive website and optimized for mobile devices or you will lose your customers.
More and more people are buying products and services on their phones, tablets, and other mobile devices. Therefore, it is essential to make sure that your website is responsive in order to meet the needs of the growing number of mobile users.
Reasons why you need to optimize your website for mobile
- You will increase customer satisfaction by making it easier for them to buy from you. This is because they can complete the transaction through a small screen without having to scroll back and forth between pages.
- Mobile traffic now makes up 59% of all traffic on the web according to Statista’s latest report
- Reaching out to new customer segments when they are least expecting it will help you stand out from
Improve Site Navigation
In today’s digital world, people are looking for the quickest and easiest way to find what they want. By following a few simple changes, you can make your website more user-friendly and attract more customers.
Swiftly improve site navigation: How. It is never a good idea to have more than 9 items on a website’s homepage. This is according to the Nielsen Norman Group, who found that having more than nine links on the homepage will lower customer conversion rates by up to 40%.
The following are some of the most common mistakes that websites make in regards to navigation:
- Poor Accessibility for Screen Reader Users – It is important to provide an alt text description for every link on the webpage that helps those who are visually-impaired navigate your site.
- Lack of Contextual Navigation – It means you should not have links scattered all over your website. Too many links can confuse visitors and cause them to leave your site without taking any action.
- Lack of Consistency – Links should be consistent across pages.